12 Part Video Salesletter

Attention Grabbing Greeting
  examples:
  shocking facts
  shocking statistics
  shocking situation

Identify Problem:
Why do they have it?
Promise to solve it.
("Is this for me?")

  e.g. story of how they go through the problem
Establish Video Scarcity
  i.e. a reason why they should watch the full video NOW (e.g. because you're just testing and will take it down, or because you you want to show it only to a limited number of people, or because you don't want your secrets to become common knowledge so you'll leave the video online only for a short period of time)

Aggravate the Problem:
WHY are they having this problem
and how does it show?

Provide the Solution;
Show Product Image

  also here you can tell the quick story of how you came to invent your system

Features and Benefits
(incl. side benefits)

  start with general benefits of how their life will change if they have and apply the product
  then give them a list of specific teasers (e.g. "How to message a girl online so you'll stand out from all the other guys (page 37)")
CTA #1 (Desire)
  CTA = Call To Action
  e.g. "Click the button below, fill in your payment info and download the book right away"
Credentials, Proof, Results, Testimonials
  show that the product not only works for you, but also for others (don't make this stuff up... if you need a testimonial for your launch, give away your material to a friend or find someone from a forum to test it for you for free in return for him agreeing to give you a short testimonial).
  (video testimonials are great! if you can't get one, get text with a photo. it helps to tell people that no one will be able to google their names. testimonials under real names are great, especially if you can use their facebook URL or email address. but if someone doesn't want that, you can also anonymize the name and just use the first name and the first letter of the last name)
Guarantees
  if you use Clickbank, you HAVE TO offer a 60-days-no-questions-asked money back guarantee... so make sure to assure them that if for whatever reason they don't get the results they wanted, you'll refund their money with no questions asked
CTA #2 (Logic)
  e.g. "I showed you that it works. you've seen what others say about it. and I've also reversed the risk with my guarantee – you can only win. click the button below"

Warnings (Deadline,
Scarcity, Guilt)

  examples:
  - this video can disappear anytime
  - price might go up soon
  - they wouldn't still be watching if they weren't unhappy about their current situation
  - if they continue to do what they've always done, they'll keep getting the same results that they've always gotten
  - how will their life look like in a year from now if they don't change? or in 5? or in 10?
  - if you don't take this step, someone else will and you'll be left behind

CTA #3 (Fear)
  e.g. "click the button below"