1 Week Paycheck Content

niche selection
  expertise brainstorm
    list all topics where people have asked you for advice
    list all areas in your life where you are better and faster at getting results than the average person (imagine telling what you do to 10 people on the street -- would they think, "I can do that, too", or would they say, "Jesus, I wish I could do that"
    sit down with each of these questions, set a timer for 15 minutes, and then write down ANY answer that comes to you without censoring. we are just collecting here. the rule is: whatever you think you have to write down.
  passion filter
    now mark the topics that you're passionate about (make an "x" next to them, or highlight them)
      = you can talk for hours about this
      = talking about this doesn't get you tired, but more excited
      = whenever a friend asks you about this topic, ideas burst out of you and you're suddenly fully engaged in the conversation
  example hot topic list
    niches (eben pagan)
      health & fitness
        natural weight loss
        stress
        muscle gain
        addictions (smoke/drink/eat/...)
        spiritual exercise (yoga etc.)
        fat loss
        organic food
        cooking
        raw food
        natural healing
        wellness
        specific health problems (you're not a doctor and can't prescribe medicine, but you can teach people how to live with them or get relief)
      dating & relationships
        dating
        relationships
        marriage
        sex
        conflict
        divorce
        bodylanguage
        communication
        parenting
        child education
      business & money
        real estate
        foreign currency
        investing
        retirement
        debt
        starting a business
        marketing (online, offline, social media etc.)
        time management
        getting a job
      leisure
        golf
        pets (dog training, parrot training, specific breeds etc.)
        travel
        disaster preparation
        guns
        self-defense
        hunting
        photography
        playing a musical instrument
        specific sports skills (ball handling in basketball etc.)
        software training (photoshop tutorials etc.)
        wine
        fishing
        magic tricks
        hypnosis
    narrow it down, don't be "for everybody"
  market filter
    amazon top sellers (non-fiction books)
    http://www.linkedin.com/answers
    does the niche have its own forum?
    does the niche have its own printed magazine?
    FB Ads: type in your keyword
      countries that speak your language (e.g. USA, UK, Australia, Canada)
      age over 20 (buyers)
      caviot: FB finds only stuff people put on their profiles (and some things they just won't put on there even though they are interested: dating, fears, specific health problems, etc.)
  noah kagan TAM filter
    TAM = total available market
    if TAM > $1M, you have a great market
    (Facebook Reach) x (Realistic Product Price)
    Realistic Product Price
      ex. golf:
      golf set - $200
      golf club membership - $2,000/year
      = people invest $2,200 just to play the sport for one year
      an info product for, say, $50 doesn't seem out of proportion
    golf example:
    5,205,200 people x $50 = $260,260,000
    → you would probably want to narrow down the topic of your entry-level product to differentiate yourself in the marketplace (e.g. a product specifically on "driving", or a product specifically for people who start golf after the age of 50, or a product on how to improve your golf swing through meditation)
  read Facebook Advertising Guidelines
  my advice: never select a niche in which you have not gained some above-average results yourself yet
    you must have "been there, done that" before you can confidently help others
    if you select a niche where you just collect and compile ideas from other sources, you're going to make it harder for yourself, because you have to plan everything you do
    on the other hand, if you actually have some experience, you don't need preparation... you can talk freely about the topic, and so you'll be able to create content without work (video, interviews, dictate a book, answer questions from readers etc.)
    it's enough to be 2 steps ahead
create your content
  what is the OUTCOME they want?
    xxxx without yyyyy (e.g. more money, without working harder)
    what are their emotional attachments & aversions?
  teaching people
    give them the result that they want... THEN you can bring them to the next level
    if you don't do it, someone else will
    ex.: i wanna teach confidence, but they want "pickup lines" to "just get the girl right now"
  research most frequently asked questions on that topic in forums
  answer each question
    why/what/how/what if (sheet)
    when i wrote my first ebook (the one that made me around $150,000 over the last five years), i just had 3 sheets with basic headlines on it in a big font (maybe 5 main headlines and then 4 subtitles max. for each of them), and then i simply started talking into the microphone about each of those bullet points
    i used text-to-speech software... today I would use a human transcription service
      quicktate/voxie for iPhone
      fiverr/oDesk

      recording apps for iPhone:
      Voxie Medical, AudioMemos
      (record, compress & send)

    if you're more comfortable with typing, do that (i created many of my products that way)
    if you're comfortable with video, do that (high perceived value)
      video where you talk
      video where you show a presentation and talk (keynote/powerpoint)
  work in 40-minute chunks, then take a 5 minute break where you just relax (eat/lay down/stretch/look at nature). no facebook, no phone, no email! allow your brain to be idle and recharge.
  it shouldn't take you more than a week of work to create your product... because if it does, chances are you'll never finish it
    "Winners take imperfect action, while others are still perfecting their plans"
    it's fine to collect ideas over a longer period of time and let the whole thing "ripen" in your mind... but once you start implementing, go and get it done as quickly as possible
  naming your product
    helps to name before you create the content (so you can use the name in your content, or make it fit)
    brainstorm (use sheet)
    then highlight the best
      alliteration
        "coca cola"
      rhyme
        "coca cola"
      contains an outcome
        "3 dates a week"
      specific outcome and effort
        "3 dates a week"
      paradox
        "zen presentation secrets"
      ex.: double your dating, instant sales letters, coffee shop millionaire
    most of my titles still sucked for years... so even if your title sucks you can still make a nice extra income
  video
    practice until you don't give a crap about being perfect anymore (i used to get fancy with lighting and greenscreens etc. -- noone cares! no i just make videos on my iphone and it's enough)
  text
    go to fiverr.com and have your word/pages doc designed beautifully
  cover image
    find a good stock photo
      stock photo resource sheet
    add benefit rich headline (or title + subhead)
    use photoshop, or have someone on fiverr.com/odesk do it for you
    have 3d covers created ("cover action pro" macros for photoshop, or go to fiverr.com)
  package & put up for sale
    getdpd/clickbank
    e-junkie/paypal
    clickbank/php (add script)
set up your site
  get webhosting
    php
    wordpress
  get video hosting
    free: youtube
    better: amazon aws s3
  get optimize press
create salesletter
  fill-in-the-blank questionaire (PDF)
  your "why" story
    you can make money without work, but you can't make money without helping people
    so "i'm here b/c i wanna make money" is not enough
  keynote/powerpoint template
  record presentation (camtasia/screenflow/quicktime?)
  export as mov/m4v/mp4
  convert to FLV
  upload both
  set up delayed button
start selling
  buy ads
    networks
      fb
      pof
      reddit
      adwords
      free credits: if you can get them within less than 30min, cool. if not, forget about them - they won't matter in the long run, and if you waste time searching for coupons you lose momentum which will cost you much more
    basics
      cpm/cpc
      headline
      copy
      image
      split testing ads
      tracking (vtid)
  goal: break even (= get customers for free!)
going to the next level
  test prices
  collect buyer emails
  add upsells
    ideas
      interviews (find an expert, interview them via Skype or freeconferencecall.com)
      resource sheets
      ebook → audio version
      templates
      do-it-for-them service
      phone coaching
      see what questions your buyers still send in, then create a product on that
      survey your buyers after a month or so: "what are you still struggling with?", "what is still your biggest obstacle?", "what has been your biggest obstacle so far in applying the information?"
  get programming help for cheap
    fiverr.com
    odesk.com
  outsource your customer service
    zendesk
    save all your responses you gave manually and use them as templates for your customer service rep
    create a checklist file for the most common issues
      sample screenshot from my evernote